The panelists were green beauty experts, from popular green beauty beauty bloggers to magazine editors to celebrity makeup artists who work only with natural and organic products. Their responses really were consistent in that those two brands consistently rated at the top.

They were asked to choose their favorite product, not which was the most sustainable, nor were they asked to consider carbon footprint. The products were chosen based on ingredients & performance only.

While the debate continues as to whether or not you can get the same “performance” from organic and natural makeup as you can from synthetics, the jury has rendered their verdict when it comes to hair care: natural products create healthy hair. Long gone are the days when natural shampoos left hair feeling stringy, and their conditioning counterparts produced dry, heavy locks. Top brands are using organic ingredients that nourish and heal the hair, rather than relying on silicone's to coat strands and create false shine. When using the best natural and organic hair care products, your hair not only looks healthier, it actually is healthier. Our panelists received a long list of natural serums, shampoos, and conditioners to choose from. Most are composed primarily of organic ingredients, and all are absent of harsh detergents, synthetic fragrances, parabens, silicone's, and petrochemicals. Although it was clear many hair care brands have won the hearts of our green beauty experts, a few managed to rise to the top.

Best Hair Treatment

Rare Elements El’ Serum
Created by veteran stylists and owners of Amato Salon in Beverly Hills, Rare Elements is making a huge splash in the high-end hair care universe. Their El’ Serum was a top pick by our specialists for its ability to revive, nourish and heal damaged locks, leaving your hair noticeably softer and shinier.

Best Shampoo (Two Winners)

Rare Elements Color Preserving Shampoo
Once again, Rare Elements received rave reviews from our panelists. Impressed by its ability to perform as well, if not better, than the high-end commercial brands, the green beauty experts who voted for this shampoo did so without even listing a second choice. Perfect for all hair types, and safe for colored hair, Rare Elements Shampoo is sure to be your new favorite shampoo, too.

John Masters Organics
While no one John Masters Shampoo was the clear favorite, it was obvious this hugely popular line of hair care delivers when it comes to leaving hair feeling clean, healthy, and revitalized.

Best Conditioner (Two Winners)

Rare Elements Essential Conditioner
Noticing any themes here? Yes, Rare Elements Conditioner is as amazing as the serum and shampoo. Thick, creamy and highly concentrated, just a small amount of this incredible conditioner does the trick, and does it well.

John Masters Organics
It appears that the companies making the best shampoos are doing a stellar job with the apres shampooing as well! In particular, John Masters conditioners were praised by our panel for their invigorating aromas.