About Rare Elements - Luxury Hair Products

Salon inspired All-In-One hair & scalp beauty regimen. Finding solutions that speak to your particular hair care needs is what we do...   



Rare El’ements began as a simple and distinct hair collection and has quickly become one of the most respected clean beauty products around the world.

Brand Name:    Rare El’ements International Hair Collection.

Founded: 2008 in Beverly Hills California

Behind the Brand: John Amato, former stylist and owner of Amato Hair Studio in Beverly Hills and Teri LaVerne, former model and salon partner with John. It was our goal to revolutionize the mainstream hair care industry by creating innovative products that offered clean luxury, and the same performance salon professionals depend on. During our 22 years in the beauty industry we developed relationships with cutting edge labs, chemists, manufacturers, “fair trade” resources and top stylists. Our aim was to create a collection of real and quiet distinction, which gives lasting results and takes personal care products to a whole new level of excellence.  

Mission: To combine the wealth of nature with the latest technology and ultimately bridge the gap between salon-professional and natural hair care lines, developing an ingredient friendly alternative without sacrificing performance. The concept was to develop a regime that consist of 5 professional-quality products for a spa experience at home as well as a maintenance routine that would reverse the signs of everyday styling and chemical services. Providing a natural anti-fade color complex that would preserve hair color while enhancing the appearance and shine of all hair types without the use of toxic ingredients and artificial moisture replacements. Rare El’ements mission is to source and produce revolutionary products that are luxurious, chic, eco-friendly and socially responsible.

Philosophy: Rare El’ements way of life offers a fresh perspective on luxury hair care: one that carefully selects, edits and believes you shouldn’t have to compromise your look or product performance in order to do yourself and the planet good.

Exotic Imports: Pure botanicals, exotic rain forest butters, nourishing nut oils, and the energy giving aroma of essential fragrances. This collection features not just one or two key ingredients, but has strategically grouped and selected each active ingredient for their extraordinary ability to penetrate, rejuvenate and restore the hair’s structural integrity.

Green Factor: Our products are composed of natural and organic ingredients. We work with only the finest natural ingredients and pure essential oils to provide therapeutic, healing benefits that affect mind, body, and soul.

Price Points: $38-$68

Where to buy: select boutiques, salons, spas and resorts.

EU Certified, Color Safe, Naturally Preserved, No Animal Testing, Vegan, No Silicones, No Parabens, No Synthetic Fragrances, Just Pure Luxury!  

Voted Best Overall Natural Hair Products for Restoring and Repairing Dry, Damaged Hair.