WHAT SHOULD I LOOK FOR WHEN PURCHASING HAIR CARE?

First and foremost look for quality ingredients. You want to invest in the ingredients not the hype.

Don’t be fooled by what products claim to do, or think it's healthy because 1 or 2 key ingredients are featured.

  

 WHAT SHOULD I AVOID USING ON MY HAIR?

In shampoos avoid harsh, stripping sulfates.  Sulfates are harsh inexpensive detergents that provide a foaming quality to products. They have drying properties that can strip color along with robbing natural oils and moisture from the scalp and hair. Products containing these substances can also irritate or worsen existing scalp conditions. Always make sure to rinse your hair thoroughly.

 

WHAT ARE SYNTHETIC SILICONE'S AND WHAT ARE THEY USED FOR?

Silicones are a chemical substance that artificially coats the hair, making hair appear healthier and shinier. That smooth silkiness that you feel is actually wax and plastic filler, masking the hairs true condition. Because the hair feels better, most users of silicone's are pleased with their hair until they learn the damage silicone's cause to their hair. 

After time these products start to build-up, causing a film to coat the hair which prevents moisture from penetrating the cortex, further drying the hair out and eventually leaving serious damage. If your hair requires the use of styling aids like hair sprays, gels, mouses, ect. to achieve your desired look, we suggest using the El’ treatment to help protect your hair and also look for water soluble silicone styling products to avoid using harsh detergents to remove the build-up.

 

WHEN THE PURE SHAMPOO STARTS TO DETOX MY HAIR WILL IT ALSO STRIP MY COLOR?

Absolutely not, Pure Shampoo is a daily nourishing shampoo that uses two gentle plant based cleansing agents that are imported from Italy and Japan.They are both gentle enough to cleanse the hair yet effective enough to remove any product build-up and color dulling residue. 

By properly cleaning the hair, it allows the therapeutic benefits from conditioners and treatment to work much more effectively. It can take up to 2 weeks for chemically treated hair to adjust. As the hair begins to detox any synthetic build-up you may experience increased heaviness or film residue until the hair re-balances it’s natural oils and moisture.

 

WILL THE NATURAL OILS THAT ARE USED IN THE PRODUCTS CAUSE ME TO HAVE OILY HAIR?

No, actually the opposite is true, if  you already have oily hair this product should help correct the over production of oil glands. For those who have dry to normal hair it will help to balance the hairs natural oils and moisture.

 

WHY IS RE-HYDRATING MY HAIR SO IMPORTANT?

Our hair has 10- 13 percent of moisture in it. It sounds like a tiny amount but without this moisture your hair becomes dull brittle and lifeless. Moisture is extremely important for maintaining healthier, shinier hair. Retaining moisture in the hair is also key for preserving color treated hair.

 

HOW DOES EVERYDAY STYLING AND COLOR SERVICES DAMAGE MY HAIR?

Everyday styling and chemical hair treatments permanently alter the condition of the hair. The hair is robbed of valuable moisture and stripped of its natural oils. To prevent further damage and defend against the  effects of time hair needs to be re-hydrated and the scalp needs to be nourished.

 

CAN THE ESSENTIAL CONDITIONER BE USED ON ALL HAIR TYPES?

Yes, Essential Conditioner is just that, essential to all hair types. It can be used as a daily conditioner or a deep penetrating moisturizing mask. We suggest experimenting with the amount of product used for each application, we recommend just enough to lightly coat the hair. Like all products, rinse thoroughly and avoid over conditioning the roots for increased volume.

 

IS IT POSSIBLE TO OVERUSE THE  EL’ TREATMENT?

NO WAY ! The more you use this miracle serum the better. The key is to lightly coat the hair, using a boar bristle brush will help to distribute the product evenly. You’ll notice when you first start to use the serum that your hair will quickly absorb this nourishing blend. The goal is to re-hydrate the hair and nourish the scalp, so you want to use the treatment as often as possible until your hair starts to retain moisture and regain it’s natural SHINE. Once you reach this point, you’ll notice that you don't need to use as much of the product and now it's just a matter of maintenance.  

We suggest using the El’ treatment before, during, and after all color and highlighting services. Using the serum while coloring your hair helps to enhance the color and at the same time helps protect the hair from further damage. The El’ is ideal for extremely dry or damaged hair, fine thinning, and weak, fragile hair. 

Try using the El‘ before and after swimming to protect the hair from chlorine damage and for those of you who exercise or like the sun we recommend re-hydrating the hair afterwards. 

The treatment can be used with other shampoos and conditioners; it helps protect the hair from harsh sulfates and chemicals that are used in other products. The El’ serum is also beneficial for healthy hair, taking preventive steps against the effects of time, protects your most important accessory.