Most of us think of anti-aging products as related to skincare but how many of us remember that hair suffers from the same aging process.

Rare El’ements Hair Collection acts like an Anti-Aging facial for hair. Just like skincare there are basic steps that help prevent the aging process.

 As we get older, the cells on our body don’t reproduce quite as fast. That’s true of hair cells as well. The active cells around the follicle aren’t as strong, so over the years hair becomes finer, duller and weakened. To combat the signs of aging hair it’s important to start with proper cleansing.

Just like skin excess sebum and product build-up on the surface of the scalp clog hair follicles, resulting in thinning hair.  Bacteria can enter the hair root and the hair follicle causing hair to weaken due to blockage and lack of nutrients. Without proper cleansing and rinsing, irritating scalp conditions can occur and the hair bulb can start to deteriorate and eventually lead to hair loss. The key here is proper cleansing which means gentle cleansing. It’s important to note that harsh sulfates are one of the leading causes for most scalp problems.

Avoid Silicones:  Silicones are synthetic replacements for moisture and have the potential to create excessive build up on the hair, resulting in dry hair unable to receive moisture due to the presence of the layer of film. Yet, because the hair appears shinier and softer, most users of silicones are pleased with their hair until they learn it is actually damaged from all the dryness. By locking moisture against the scalp and hair, silicones sit on the surface and can potentially clog hair follicles and block moisture from penetrating the hair shaft. This too can cause scalp conditions because the skin cannot properly ‘breathe’ and it becomes a potential breeding ground for bacteria and fungus. The use of synthetic products may be helpful in the short term, but it has plenty of long term disadvantages.

PROTECT AND PREVENT FURTHER DAMAGE: We’ve always been told how important it is to use sunscreen to protect our skin, the same goes for your hair. Due to everyday styling and chemical services the gradual wearing away of the cuticle (outer surface) starts to expose the cortex (center of the hair which holds the moisture) which in turn becomes worn down and eventually breaks. 

 

STEP ONE:  NOURISHMENT: 

The first step is to replenish vital moisture and nutrients needed to promote stronger healthier hair growth. If your hair is dull, dry or lifeless chances are your hair is lacking moisture. The key to healthy hair is to nourish the scalp and hydrate the hair. Don’t be fooled by the temporary fix of synthetic enhancers better known as silicones.

The El’ Treatment is an all-natural deep hydrating cocktail that consist of some of the world’s most sought after rare plant oils. This rejuvenating complex instantly restores and replenishes undernourished, overworked hair. We’ve captured the raw unspoiled wealth of nature and developed an anti-aging hair serum that consists of 13 key elements to revitalizing, restoring and reversing the signs of damaged hair. The remarkable power and proven benefits of Marula “Africa’s Miracle oil”, Camelina oil “Gold of Pleasure”, and Baobab “the Tree of Life” help to nourish and protect weakened hair while providing superb moisturizing benefits and shine. The soothing relief of this spa quality treatment treats both scalp and hair. A must have for dry, damaged or color treated hair.

STEP TWO: PROPER CLEANING AND DETOXING: 

 Pure Shampoo – Hydrating Luxury Hair Bath: This journey starts with a sulfate free shampoo that maintains a high level of performance. The rich refreshing lather gently baths and hydrates the hair with rare opulent ingredients sourced from Japan and Italy. Other good- for –you elements include Kalahari oil, an African watermelon seed oil that naturally dissolves sebum build-up and helps in promoting a healthy scalp and stimulating stronger hair growth. You’ll also get a dose of the very rich and diverse Black Seed oil, containing 15 amino acids, vitamins A, B, B2, and C, as well as minerals and omegas 6 & 9, making it valuable for its nourishing and moisturizing abilities. With each use the hair is properly cleansed and nourished without over drying or stripping hair of its much needed natural oils. Ideal for color treated and or undernourished, moisture deprived locks.

 

 

STEPTHREE:  PREVENT FURTHER DAMAGE:  

The third step is to take preventative measures by rebuilding and protecting the hairs structural integrity. The Essential Conditioners ingeniously penetrate the cuticle, imparting key hydrators to help prevent moisture loss while a protective layer of amino acids fills in the creases to help strengthen and repair the damage.

Essential Conditioner for normal/thick hair & the Essential Lite Conditioner for normal/fine hair.

Target the specific needs of aging hair. These rich concentrated conditioners replenish and repair weakened moisture deprived locks. Each active ingredient is as decidedly unique as they are effective in restoring the hair’s condition, moisture, strength and shine. Repairing the damage caused by everyday styling and chemical services with a nutrient-rich, hydrating blend of Macadamia nut oil known as the “vanishing oil”, Rosehip and Baobab, two moisture drenching rain forest butters Cupuacu and Murumuru. The strengthening complex of Marula, Camelina, Meadowfoam and Abyssinian help prevent further breakage while restoring the natural luster and shine to dull lifeless hair. The result, your hair never looked so good!