Most of us think of anti-aging products as related to skincare but how many of us remember that hair suffers from the same aging process.
Rare El’ements Hair Collection acts like an Anti-Aging facial for hair. Just like skincare there are basic steps that help prevent the aging process.
As we get older, the cells on our body don’t reproduce quite as fast. That’s true of hair cells as well. The active cells around the follicle aren’t as strong, so over the years hair becomes finer, duller and weakened. To combat the signs of aging hair it’s important to start with proper cleansing.
Just like skin excess sebum and product build-up on the surface of the scalp clog hair follicles, resulting in thinning hair. Bacteria can enter the hair root and the hair follicle causing hair to weaken due to blockage and lack of nutrients. Without proper cleansing and rinsing, irritating scalp conditions can occur and the hair bulb can start to deteriorate and eventually lead to hair loss. The key here is proper cleansing which means gentle cleansing. It’s important to note that harsh sulfates are one of the leading causes for most scalp problems.
Avoid Silicones: Silicones are synthetic replacements for moisture and have the potential to create excessive build up on the hair, resulting in dry hair unable to receive moisture due to the presence of the layer of film. Yet, because the hair appears shinier and softer, most users of silicones are pleased with their hair until they learn it is actually damaged from all the dryness. By locking moisture against the scalp and hair, silicones sit on the surface and can potentially clog hair follicles and block moisture from penetrating the hair shaft. This too can cause scalp conditions because the skin cannot properly ‘breathe’ and it becomes a potential breeding ground for bacteria and fungus. The use of synthetic products may be helpful in the short term, but it has plenty of long term disadvantages.
PROTECT AND PREVENT FURTHER DAMAGE: We’ve always been told how important it is to use sunscreen to protect our skin, the same goes for your hair. Due to everyday styling and chemical services the gradual wearing away of the cuticle (outer surface) starts to expose the cortex (center of the hair which holds the moisture) which in turn becomes worn down and eventually breaks.
STEP ONE: NOURISHMENT:
The first step is to replenish vital moisture and nutrients needed to promote stronger healthier hair growth. If your hair is dull, dry or lifeless chances are your hair is lacking moisture. The key to healthy hair is to nourish the scalp and hydrate the hair. Don’t be fooled by the temporary fix of synthetic enhancers better known as silicones.
The El’ Treatment is an all-natural deep hydrating cocktail that consist of some of the world’s most sought after rare plant oils. This rejuvenating complex instantly restores and replenishes undernourished, overworked hair. We’ve captured the raw unspoiled wealth of nature and developed an anti-aging hair serum that consists of 13 key elements to revitalizing, restoring and reversing the signs of damaged hair. The remarkable power and proven benefits of Marula “Africa’s Miracle oil”, Camelina oil “Gold of Pleasure”, and Baobab “the Tree of Life” help to nourish and protect weakened hair while providing superb moisturizing benefits and shine. The soothing relief of this spa quality treatment treats both scalp and hair. A must have for dry, damaged or color treated hair.
STEP TWO: PROPER CLEANING AND DETOXING:
Pure Shampoo – Hydrating Luxury Hair Bath: This journey starts with a sulfate free shampoo that maintains a high level of performance. The rich refreshing lather gently baths and hydrates the hair with rare opulent ingredients sourced from Japan and Italy. Other good- for –you elements include Kalahari oil, an African watermelon seed oil that naturally dissolves sebum build-up and helps in promoting a healthy scalp and stimulating stronger hair growth. You’ll also get a dose of the very rich and diverse Black Seed oil, containing 15 amino acids, vitamins A, B, B2, and C, as well as minerals and omegas 6 & 9, making it valuable for its nourishing and moisturizing abilities. With each use the hair is properly cleansed and nourished without over drying or stripping hair of its much needed natural oils. Ideal for color treated and or undernourished, moisture deprived locks.
STEPTHREE: PREVENT FURTHER DAMAGE:
The third step is to take preventative measures by rebuilding and protecting the hairs structural integrity. The Essential Conditioners ingeniously penetrate the cuticle, imparting key hydrators to help prevent moisture loss while a protective layer of amino acids fills in the creases to help strengthen and repair the damage.
Essential Conditioner for normal/thick hair & the Essential Lite Conditioner for normal/fine hair.
Target the specific needs of aging hair. These rich concentrated conditioners replenish and repair weakened moisture deprived locks. Each active ingredient is as decidedly unique as they are effective in restoring the hair’s condition, moisture, strength and shine. Repairing the damage caused by everyday styling and chemical services with a nutrient-rich, hydrating blend of Macadamia nut oil known as the “vanishing oil”, Rosehip and Baobab, two moisture drenching rain forest butters Cupuacu and Murumuru. The strengthening complex of Marula, Camelina, Meadowfoam and Abyssinian help prevent further breakage while restoring the natural luster and shine to dull lifeless hair. The result, your hair never looked so good!
CAMELINA: “Gold of Pleasure” it is a rich source of omega 3 and has a very beneficial effect on improving the elasticity and shine of the hair. Camelina provides a protective coating for hair follicles which helps strengthen the growth of weak damaged tresses.
BAOBAB: the “tree of life” is said to provide superb moisturizing benefits and sheen to the hair. It is one of the most beneficial trees in the village life due to its nutritional and medicinal values. Baobab has traditionally been used by African women to protect their beautiful hair against the harsh environment of Africa.
MARULA: is indeed Africa’s miracle oil. It’s part of the mango family and has a high nutritional value as well as moisturizing properties. Marula penetrates deep into the hair, restoring moisture loss, as well as providing a protective barrier. The high content of anti-oxidants, oleic acid and palmitic acid help in preventing further breakage and damage caused from everyday styling.
MEADOWFOAM: is sourced from New Zealand and has beneficial properties that naturally enhance vibrant shine to dull lifeless hair. It has deep penetrating properties that hydrate and lock in moisture that can be lost during heat styling.
AVOCADO: has been used for centuries by the women of Guadeloupe and the islands in the Indian Ocean. It’s used as a hair grooming aid for glossy and healthy growing hair and is said to have healing and regenerating qualities. This highly therapeutic oil is rich in vitamins A, B1, B2, B5, and vitamins D, E, minerals, proteins, lecithin and fatty acids. It is a useful penetrating nutrient for dry scalp and hair.
MACADAMIA: one of the most penetrating oils and therefore called the “vanishing oil” its feature is its similarity to the fatty acid composition with the scalp & hairs own natural conditioning agent known as (sebum).
Novaehol-Laidiae: Emu oil has become a significant factor in alternative treatments for those suffering from scalp conditions, hair loss and many other medical conditions. Some of the key natural ingredients found in emu oil are essential fatty acids: linolenic acid - omega 3 & 6, oleic acid – omega 9, and natural anti-oxidants. The combination of these healing properties have been said to benefit men and women experiencing hair loss.
SHEA BUTTER: is well-known for its nourishing and revitalizing virtues, it is famous for intensely nourishing, strengthening and regenerating very dry brittle hair.
ROSEHIP: grown in Southern Chile, it is ideal for scalp and hair. Rosehip helps boost levels of moisture and restores elasticity, great for strengthening weak damaged hair and mending dry split ends.
GERANIUM: restores energy levels, the aroma has an uplifting and calming effect on the mind and body. It is wonderful as a hair care ingredient and is recommended for individuals suffering from frequent hair loss.
ROSEMARY: is used to stimulate hair follicles and hair growth. It’s used to strengthen hair roots, support follicles, eliminate dandruff, and clean the scalp and hair of impurities. Rosemary is believed to slow down or even permanently hold off premature hair loss and gray hair.
ROSEWOOD: this oil lifts your spirits and has a balancing effect on the mind and body. It’s effective in giving the scalp a boost by stimulating cell regeneration, therefore aiding in rejuvenating a healthy scalp.
BERGAMOT: One of the most nourishing and definitely one of the most exotic fragrances. Bergamot promotes hair’s healthy growth and helps maintain the oil and pH balance in your hair.